Advanced Management Program in Media

A gameplan for disruption
A gameplan for disruption

Advanced Management Program in Media and Entertainment

The Media AMP gives you the business tools to analyze your competitive context, size up the challenges you face and navigate the new terrain – turning digital disruption and changing distribution and consumption models into opportunities.The program is delivered with support from UCLA. Learning happens over five modules in New York City, Los Angeles and Barcelona.

KEY DETAILS

starting date

APRIL 2018

length

9 Months

format

Five one-week
modules

Fee

$29,500

BENEFITS

Re-tool for the digital age

Develop the critical business skills and strategies to react swiftly, identify and capitalize on market disruptions and drive your organization’s bottom line.

Open dialogue with thought leaders

Leadership Forums bring you face to face with C-suite executives from world-leading companies and innovative entrepreneurs who are helping redefine the media landscape.

See the bigger picture

Build out a broader, global perspective of your industry. Glean which trends are shaping business, what’s on the horizon and how common issues are playing out across different sectors and organizations.

Build a world-class network

Participants come together from different segments of the industry and regions of the world, each experiencing different facets of this transformation, with a rich variety of perspectives to share.

Balance learning with work responsibilities

Media AMP is geared to the demands of an executive agenda. Its modular format and take-home agenda enable you to implement and execute key concepts, and come back to address new questions with peers and faculty.

Three Strategic Media Hubs

Media AMP is delivered in in New York, Los Angeles and Barcelona. New York is a global hub for international business and one of the world’s key cities for media and entertainment.

Los Angeles is the second-largest city in the United States and its economy is significantly powered by Hollywood and the media and entertainment industry.

Barcelona is one of Europe’s leading business and tech hubs and is the designated mobile world capital, home to the Mobile World Congress.

  • Testimonial

    “You stop after the module and have a period of a few weeks where you can apply the new concepts you have learned in the classroom. You really get to see your own evolution as you navigate the program.”

    FLAVIO GARCIA DE ROCHA

    FLAVIO GARCIA DE ROCHA, AMP MEDIA '13
    ARTISTIC DIRECTOR, TV GLOBO, BRAZIL
  • Testimonial

    “This program gave me the opportunity to step back and think strategically about my business and not just stay purely in the day-to-day.”

    ALEXANDRA WALLACE

    ALEXANDRA WALLACE, AMP MEDIA '11
    SENIOR VICE PRESIDENT, NBC NEWS, UNITED STATES

LEARNING EXPERIENCE

Address a specific business challenge to maximize the benefits. The Executive Challenge generates customized solutions to your professional, strategic or operational challenges.

Analyze a real-life business problem and its possible solutions. Defend your position, hone analytical skills and sharpen your ability to convince, persuade and lead others.

Explore new ways of approaching concepts and problems. Broaden your perspective. Expand your world view. Build a global network.

RANKINGS



For more information

Get in touch with us today and share your questions.

Advanced Management Program for Media and Entertainment

Stuart Lipper
Program Director
Telf. +1 646 346 8828
lipper@iese.edu

IESE New York
Executive Education
165 W. 57th Street
New York, NY 10019-2201 USA