Advanced Management Program in Media and Entertainment
The Media AMP gives you the business tools to analyze your competitive context, size up the challenges you face and navigate the new terrain – turning digital disruption and changing distribution and consumption models into opportunities.The program is delivered with support from UCLA. Learning happens over five modules in New York City, Los Angeles and Barcelona.
Re-tool for the digital age
Develop the critical business skills and strategies to react swiftly, identify and capitalize on market disruptions and drive your organization’s bottom line.
Open dialogue with thought leaders
Leadership Forums bring you face to face with C-suite executives from world-leading companies and innovative entrepreneurs who are helping redefine the media landscape.
See the bigger picture
Build out a broader, global perspective of your industry. Glean which trends are shaping business, what’s on the horizon and how common issues are playing out across different sectors and organizations.
Build a world-class network
Participants come together from different segments of the industry and regions of the world, each experiencing different facets of this transformation, with a rich variety of perspectives to share.
Balance learning with work responsibilities
Media AMP is geared to the demands of an executive agenda. Its modular format and take-home agenda enable you to implement and execute key concepts, and come back to address new questions with peers and faculty.
Three Strategic Media Hubs
Media AMP is delivered in in New York, Los Angeles and Barcelona. New York is a global hub for international business and one of the world’s key cities for media and entertainment.
Los Angeles is the second-largest city in the United States and its economy is significantly powered by Hollywood and the media and entertainment industry.
Barcelona is one of Europe’s leading business and tech hubs and is the designated mobile world capital, home to the Mobile World Congress.
“You stop after the module and have a period of a few weeks where you can apply the new concepts you have learned in the classroom. You really get to see your own evolution as you navigate the program.”
FLAVIO GARCIA DE ROCHA
FLAVIO GARCIA DE ROCHA, AMP MEDIA '13 ARTISTIC DIRECTOR, TV GLOBO, BRAZIL
“This program gave me the opportunity to step back and think strategically about my business and not just stay purely in the day-to-day.”
ALEXANDRA WALLACE, AMP MEDIA '11 SENIOR VICE PRESIDENT, NBC NEWS, UNITED STATES