Advanced Management Program in Media

Advanced Management Program in Media and Entertainment

The Media AMP gives you the business tools to analyze your competitive context, size up the challenges you face and navigate the new terrain – turning digital disruption and changing distribution and consumption models into opportunities.The program is delivered with support from UCLA. Learning happens over five modules in New York City, Los Angeles and Barcelona.

KEY DETAILS

starting date

APRIL 2019

length

9 Months

format

Five immersive
modules

Fee

$34,500

BENEFITS

Re-tool for the digital age

Develop the critical business skills and strategies to react swiftly, identify and capitalize on market disruptions and drive your organization’s bottom line.

Open dialogue with thought leaders

Leadership Forums bring you face to face with C-suite executives from world-leading companies and innovative entrepreneurs who are helping redefine the media landscape.

See the bigger picture

Build out a broader, global perspective of your industry. Glean which trends are shaping business, what’s on the horizon and how common issues are playing out across different sectors and organizations.

Build a world-class network

Participants come together from different segments of the industry and regions of the world, each experiencing different facets of this transformation, with a rich variety of perspectives to share.

Balance learning with work responsibilities

Media AMP is geared to the demands of an executive agenda. Its modular format and take-home agenda enable you to implement and execute key concepts, and come back to address new questions with peers and faculty.

Three Strategic Media Hubs

Media AMP is delivered in in New York, Los Angeles and Barcelona. New York is a global hub for international business and one of the world’s key cities for media and entertainment.

Los Angeles is the second-largest city in the United States and its economy is significantly powered by Hollywood and the media and entertainment industry.

Barcelona is one of Europe’s leading business and tech hubs and is the designated mobile world capital, home to the Mobile World Congress.

  • Testimonial

    "The Media AMP helped me visualize and, more importantly, develop an actionable strategy to confront the tremendous challenge of maintaining competitive advantage in a data-centric environment shaped by continuous disruption.”

    EDUARDO RUIZ

    EDUARDO RUIZ, UNITED STATES, AMP MEDIA '18
    PRESIDENT AND GENERAL MANAGER, A+E NETWORKS, LATIN AMERICA
  • Testimonial

    “The Media AMP is a one-of-a-kind program for media and entertainment executives. It gave me a front line view of the latest industry trends and how they could impact my organization, as well as strategies to better position the business, stay ahead of the competition and address any potential disruption.”

    ALEX TOKE IBRU

    ALEX TOKE IBRU, NIGERIA, AMP MEDIA '18
    EXECUTIVE DIRECTOR, THE GUARDIAN
  • Testimonial

    “Most of us arrive to the IESE AMP thinking that we have seen it all, but that we might learn a thing or two here. A few days later we leave with our exercise book full of new ideas, our LinkedIn page on fire and with an energy we didn’t have before. They must have a secret sauce here.”

    CSABA CSETENYI

    CSABA CSETENYI, HUNGARY, AMP MEDIA '18
    FOUNDER, HG MEDIA

LEARNING EXPERIENCE

Address a specific business challenge to maximize the benefits. The Executive Challenge generates customized solutions to your professional, strategic or operational challenges.

Analyze a real-life business problem and its possible solutions. Defend your position, hone analytical skills and sharpen your ability to convince, persuade and lead others.

Explore new ways of approaching concepts and problems. Broaden your perspective. Expand your world view. Build a global network.

RANKINGS


Ranking FT Open Programs

For more information

Get in touch with us today and share your questions.

Advanced Management Program for Media and Entertainment

Stuart Lipper
Program Director
Telf. +1 646 346 8828
lipper@iese.edu

IESE New York
Executive Education
165 W. 57th Street
New York, NY 10019-2201 USA