EDUARDO RUIZEDUARDO RUIZ, UNITED STATES, AMP MEDIA '18
PRESIDENT AND GENERAL MANAGER, A+E NETWORKS, LATIN AMERICA
The Media AMP gives you the business tools to analyze your competitive context, size up the challenges you face and navigate the new terrain – turning digital disruption and changing distribution and consumption models into opportunities.The program is delivered with support from UCLA. Learning happens over five modules in New York City, Los Angeles and Barcelona.
Media AMP is delivered in in New York, Los Angeles and Barcelona. New York is a global hub for international business and one of the world’s key cities for media and entertainment.
Los Angeles is the second-largest city in the United States and its economy is significantly powered by Hollywood and the media and entertainment industry.
Barcelona is one of Europe’s leading business and tech hubs and is the designated mobile world capital, home to the Mobile World Congress.
"The Media AMP helped me visualize and, more importantly, develop an actionable strategy to confront the tremendous challenge of maintaining competitive advantage in a data-centric environment shaped by continuous disruption.”
“The Media AMP is a one-of-a-kind program for media and entertainment executives. It gave me a front line view of the latest industry trends and how they could impact my organization, as well as strategies to better position the business, stay ahead of the competition and address any potential disruption.”
“Most of us arrive to the IESE AMP thinking that we have seen it all, but that we might learn a thing or two here. A few days later we leave with our exercise book full of new ideas, our LinkedIn page on fire and with an energy we didn’t have before. They must have a secret sauce here.”
Address a specific business challenge to maximize the benefits. The Executive Challenge generates customized solutions to your professional, strategic or operational challenges.
Analyze a real-life business problem and its possible solutions. Defend your position, hone analytical skills and sharpen your ability to convince, persuade and lead others.
Explore new ways of approaching concepts and problems. Broaden your perspective. Expand your world view. Build a global network.