PROFESSOR MIKE ROSENBERGPROFESSOR MIKE ROSENBERG
ACADEMIC DIRECTOR, AMP MEDIA
Media AMP follows a modular structure which means two things: minimal disruption to your professional calendar, and the chance to implement and experiment with new concepts between modules.
You will take five modules over nine months. Module one and two at IESE’s New York campus; module three at UCLA in Los Angeles; module four in New York and a final module in Barcelona.
September 19-22, 2018
January 14-17, 2019
Since 1954, UCLA Anderson Executive Education has been cultivating forward-thinking leaders through the delivery of research based, highly applicable and globally sustainable leadership and management solutions. The school’s programs are anchored in the thought leadership of its distinguished faculty and inspired by the entrepreneurial and international spirit of Los Angeles, a city uniquely situated as the nexus between Asia and the Americas.
The school today has achieved worldwide recognition as an innovator in management education and research, with its faculty and alumni playing a key role in enhancing understanding of the fundamental business forces shaping the global economy.
“The reality is the entertainment industry has changed and is continuing to change dramatically; and this change is accelerating. Traditional media businesses are dying and the new ones aren’t making the money they need to sustain themselves. Having the tools to navigate in new terrain is the key that can turn turmoil into opportunity.”
"Leading with digital fluency and global perspective is an increasingly complex challenge in the rapidly evolving media and entertainment space. But the opportunitities have never been greater for those willing to learn and grow. UCLA and IESE are natural partners in offering this unique program, which provides the forum and the tools to transcend global and sector boundaries, drive innovation and identify opportunities where competitors see only disruption."