What will you learn


SEP Travel and Tourism will transform your mindset, perspective, knowledge and capabilities. You will emerge with the leadership competencies to excel as a CEO, GM or senior executive in the travel and tourism sector.

Leveraging the full and unique benefits of open dialogue with faculty and world-class peers and through action-oriented learning activities, you will develop a number of key competencies that will empower you to lead your company and yourself to new levels of excellence.


Integrative thinking

Align functions, units or geographies around the central objectives, strategies and values of your organization. Become better at translating, integrating and bridge building.

Innovation mind-set

See, evaluate and exploit opportunities for new products,services or markets. Know who you should deploy when you need to use creativity.

Decision analysis

Deepen your understanding of the broader competitive context and pan-organizational objectives, and the tools to navigate in uncertainty.

Change competency

Drive change. Perfect your ability to identify the levers and key people to build impetus. Follow through on implementation.

Negotiating and influencing

Lead complex negotiations. Achieve more effective outcomes. Align different stakeholders, resources and capabilities to meet enterprise-level objectives.


Translate complex problems into meaningful yet simple explanations. Resolve crises, disputes or customer problems, and build commitment to meet shared goals.

Self Management

Develop your empathy, self-awareness and emotional intelligence. Accelerate people skills to develop talent and minimize obstacles to achievement.

Team managemenet

Empower other people to achieve more, delegating authority so that your team works without direct management.


The SEP for Travel and Tourism takes an integrative, general management approach to the key trends, concepts and issues facing the industry today and tomorrow.

You will explore leadership in the context of:

Assessing the Competitive Position

  • The Global Economy: Implications for the Industry
  • Decision Making in a VUCA (Volatility, Uncertainty, Complexity and Ambiguity) World
  • Cross-Cultural Management
  • Leading Innovation and Mission-Critical Leadership
  • Operations Excellence and Innovation

Competing in the Global Marketplace

  • Global Strategy
  • Distribution and Customer Strategies
  • Corporate Finance
  • Management Control and Business Problems
  • Managing High-Performance Teams

Shaping the Future

In the final module, you will cover the following topics in addition to working on your action plan:

  • Digital Marketing
  • Digital Transformation
  • Driving and Managing Change
  • Entrepreneurial Leadership
  • M&A and Strategic Alliances
  • Organizational Structures and Strategy Implementation


Ranking FT Open Programs

For more information

Get in touch with us today and share your questions.

Senior Executive Program for Travel and Tourism Industry

Inés Entrena
JSF Travel & Tourism Business School